BMW iX1 — Metaverse Campaign
Milan Billboard Installation
Milan Billboard Installation
Freelance collaboration with Elastique. on the visual development and realization of the BMW IX1 Metaverse campaign for the large-scale digital billboard installation in Milan, located next to the Milan Cathedral.
The project explored three immersive thematic worlds — Paradise with Fauna, Underwater World, and Outer Space — developed as cinematic metaverse environments for the campaign experience.
My contribution focused on environment design, style development, visual detailing, and the creation of aesthetic directions and moodboard systems within Miro. I was also involved in the design development of exterior frame elements and ornamental structures integrated into the final visual concept.
My task was the design of the environment, style development with details.
As a freelancer commissioned by Elastique., I was part of an interdisciplinary creative team alongside THE GAME — The Supradisciplinary Collaboration Agency and Journee, developing immersive metaverse experiences and spatial storytelling concepts.
My contribution included visual development, environment design, and the creation of style frames as part of the project’s overall visual direction.
The collaboration with Journee was based on previous freelance projects, including my involvement as a Creative Concept Art Director for the H&M Metaverse Virtual Showroom under the creative direction of Jeremy Hofmeister Mac Lynn.
