Comment from the ADC-jury:

"Can a 360-page tome be included in the book year after year with one and the same concept? And then also be awarded silver, maybe even gold? Yes, of course! Because Bosch and the agency have once again succeeded in 'setting standards within the category' and there is no other trend report in this big wide world that can even come close to matching Bosch."
Bosch, Megatrend, Book
Bosc​​​​​​​h Megatrend Report M12
Red Dot: Best of the Best
ADC-Silver: PUBLISHING > Corporate Publishing
ADC-Bronce: DESIGN > Graphic Design
Many thanks to Bosch and Strichpunkt Design for allowing me to be part of this great work!
Client: Bosch
Lead Agency: Strichpunkt GmbH
Illustrations with Stable Diffusion: Vera Andrea Uchytil 
Thinking in advance:
A new renaissance
A new renaissance_The emergence of artificial intelligence is shaping the new image of humanity and the world: at a time when shadows are growing, humanity is experiencing a new renaissance. In the context of disruptive technologies and political changes, the Bosch M12 is intended to provide managers, researchers, developers and multipliers with interdisciplinary impulses for their work and for complex decisions.
Broad horizons_The Bosch Megatrend Report M12 explores the interactions between people and technology, geopolitics, the economy and society.
The M12 explores the future potential for innovations, new products and markets. In dialogue with experts from technology and business, sociology, ethics and risk research, Bosch develops an inspiring and multifaceted picture of the future.
Creative collaboration _Illustration and photography, sculpture, craftsmanship and old masters meet artificial intelligence, stable diffusion and chat GPT. Inspiring food for thought meets in-depth analyses, illustrative infographics and detailed maps. Bosch categorises, conveys new perspectives and lays tracks to tomorrow. A futuristic discourse with digital links to the future. A creative collage of the future in an opulent large format.​​​​​​​​​​​​​​​​​​​​​
page design with illustration by vera uchytil
page design with illustration by vera uchytil
page design with illustration by vera uchytil
page design with illustration by vera uchytil
page design with illustration by vera uchytil
page design with illustration by vera uchytil
page design with illustration by vera uchytil

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